Global Industrial × Framework Productions
National Trade Show
2026.
The crew · Wednesday · Thursday · Vendors and customers · Activations and screens
After the Sept 9 call
The plan, reduced.
01
The crew
Matt Walton and one professional unit, mobile on a cart. Social is Global’s, internally.
02
Wednesday
Customer interviews on the main stage, the promo, and the welcome party.
03
Thursday
Opening remarks, the vendor interviews, lunch, the raffle.
04
Vendors and customers
Seven to fifteen vendors, top tier first. Two to three big customers.
05
Activations and screens
Two areas on show day, two monitors, the step-and-repeat.
The crew.
Matt Walton and a professional unit, built to move. No set, no desk, no second team.
The crew · the unit
Mobile is the name of the game.
One camera, with a second pitched for standby. A gaffer on a cart with small lights and a softbox. One flat background wherever we stop.
One camera, pitching two
A second camera on standby for anything usable, when the budget allows.
Gaffer on a cart
Small lights and a softbox that roll with the unit. Nothing heavy, nothing built.
What is gone
The interview set, the desk, the podcast mics, and the social camera. Global handles social internally.
Decisions · the crew
Say yes, no, or maybe.
Second camera on standby
One more body and camera with the unit, for anything usable.
Testimonial step-and-repeat
Proposed in the SOW, and can be eliminated at your request. With social gone, who staffs it?
Framework runs the PowerPoint loop
We manage it, make sure it works, and deploy it on the day.
Who are the reviewers?
The pool anything goes to for a call — framing on an interview shot, a clip before it posts. Names, and who has the final say.
Wednesday.
Customer interviews on the main stage, the promo in front of full booths, and the welcome party at 6:30.
Wednesday · Sept 30
Customers, the promo, the party.
The unit works from 10, after the Vendor Summit blackout. Two to three big customers on the main stage, one promo with alternative lines, then Glass Cactus.
8–10 AM blackout
Vendor Summit meeting. The unit sets up and waits.
Customer interviews
Two to three big customers, Global’s target. Main stage, one flat background, single perspective. Sales and Mark recommending names.
The promo
One promo with three or four alternative lines, shot in front of active, full-looking areas — never empty spots.
Wednesday · 6:30 PM
Welcome party, Glass Cactus.
Matt introduces Anesa Chaibi, Chief Executive Officer, and the Run Strong commercial plays to the full room.
The intro
Matt Walton opens and introduces Anesa Chaibi.
The film
Run Strong, sixty seconds, on the room system.
Tech check
Playback tested in the room earlier that day.
Thursday.
Opening remarks at 8:15, the vendor interviews through the morning, lunch at 1:30, the raffle at 2.
Thursday · Oct 1
The vendor day.
Matt opens at 8:15 and the unit goes to the floor. Seven to fifteen vendor interviews, top tier first, then lunch and the raffle.
8:15 opening remarks
Matt kicks the day and hands to your executive.
Vendor interviews
Seven to fifteen stops, SPP top tier this year and next first. Built on the schedule slide.
1:30 lunch, 2:00 raffle
Lunch 1:30–2:30, Matt and crew eat. Raffle 2–3, Matt on the mic.
Thursday · on camera
Walton on the floor.
01
8:15 opening remarks
Kicks the day and hands to your executive.
02
Vendor interviews
Seven to fifteen booths, top tier first, questions written in advance. Full booths, never empty ones.
03
Lunch
1:30 to 2:30. Matt and crew eat with the first group through.
04
The raffle
2 to 3 PM. Emcee, with music, b-roll and winner administration if you want them.
Decisions · timing
Put times against it.
Wednesday Sept 30
Thursday Oct 1
Professional capture · hypothetical schedule
Two days, in slots.
Wednesday
Thursday
Vendors and customers.
Seven to fifteen vendor stops on Thursday, SPP top tier this year and next first. Two to three customers Wednesday.
Vendors · 1 of 3
Award winners first.
Vendors · 2 of 3
The rest of the sponsors.
Vendors · 3 of 3
Global Industrial spaces.
Vendors · the split
Who gets whom, and does it fit.
Pro unit
Customers
Skipped
Undecided
Activations and screens.
Two areas on show day only, two monitors in the sports activation, and the rest of what stays.
Activations · the floor
Two areas. Most every ticket.
Raffle tickets are available at these activations. Each is staffed, with a screen.
01
One staffer each
Runs the game, hands out the tickets, keeps the area moving.
02
A screen each
Displaying timing and gamification for the booth where appropriate, otherwise digital signage.
Step-and-repeat · proposed
Testimonials, for a ticket.
A step-and-repeat, a big friendly sign, one prompted question on camera. Thirty seconds, and the ticket is earned.
Small footprint
One camera, one producer, one day. A wall or a hallway with traffic.
Low stakes
No lights, a small camera on a tripod. Inviting and quick for a customer.
Asset opportunity
The customer testimonials we always want, and a way to engage simply while earning more tickets.
Screens
Two monitors, not ten.
Eight of the ten are struck. The two that remain go in the sports activation area.
Placed
Both in the sports activation area, positions from you.
Power
Where does the power come from?
Encore
Still working to avoid any further fees with the venue and Encore.
From Global
What we need from you.
Timing
The customer interview window Wednesday, and the activation games and ticket counts.
Content
The promo script with its alternative lines. Customer names from sales and Mark. The SPP tier list, this year and next.
Logistics
Power at the two monitors. Raffle tickets, and the container to draw from. How Anesa says her name.
From here
What happens next.
Choose
Mark what works as we go. What you approve becomes the plan.
Scope
Framework returns one show media plan and estimate against the approved set.
Lock
Crew, gear and the capture calendar booked against the show dates.
Framework Productions
“Before anything else, preparation is the key to success.”
Alexander Graham Bell